Welcome.
I help teams understand their users and help make solutions that meaningfully make a difference while aligning with the organisation’s goals. In past lives I’ve worked across enterprise SaaS, developer tools, government services, and healthcare.
In my free time, playing tennis, taking on complex baking projects, practising latte art, and playing the drums bring me joy.
Things I’m precious about
Rooting decisions in evidence or an explicit hypothesis.
Asking the uncomfortable questions.
Working in the open and bringing cross-functional partners along the whole journey, moving as a unit creates shared understanding and leads to better outcomes.
Staying focused on the through line to impact.
AI lets use move fast. It's all the more important to make sure it's used to move in the right direction.
Not all AI is bad. Bad use of AI is bad.